Digital Asset Tips 2026
Treat Your Blog Like It's Worth a Fortune III
Write for one real reader: the Clarity Test
Aren’t you tired of figuring out your “niche”? Unfortunately, most blogs fail because they are written for “everyone.” Digital assets only grow in value when they are clear about who they help. I hope I can help you this week with some clarification along those lines.
This week, fill out the blanks on a piece of paper:
Name Your One Reader
Have them fill in:
My reader is a: ____________________
They are struggling with: ____________________
They want: ____________________
Example:
“My reader is a tired family caregiver.
They are struggling with burnout.
They want simple ways to feel human again.”
What I use:
”My reader is curious about making money online.
They are struggling with making that money.
They would like to know more about digital assets and how to monetize them.”
The above three sentences can become your writing compass.
The Before-You-Publish Test
Before hitting publish, answer these three questions:
☐ Would this make sense to my one reader?
☐ Does it solve one problem they actually have?
☐ Would they feel seen when reading it?
If the answer is no, the post is not done yet.
The Long-Term Value Test
Strong digital assets age well when they stay focused.
Ask yourself: “If someone found this post ten years from now, would it still help my reader?”
While trends come and go, clear, simple writing lasts longer than using slang, current events that don’t pertain to your product or service, and scattered content.
Why defining your reader turns a blog into an asset
When writers do these two things:
• Keep their files
• Write for one clear person…
…their blog stops being about “posts” and becomes a library. That library can later transform into books, printables, courses, paid newsletters, or client services.
That is the quiet power of blogging as a digital asset.
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