Digital Asset Tips 2026

Make Music with your Emails: Set a Rhythm.

Consistency Builds Email Value

When using email as communication, think about what you’re saying. Are you marketing something? Providing a “how-to”? Relaying an opinion or breaking news? Hopefully, your audience will understand what you write about, and that’s what you need to do — stick to the topic and provide your readers with the goods.

A steady, predictable message builds long-term value without overwhelming readers. Breaking news, for example, needs to be sent out often. Marketing, not so much. How-to emails (like this one) are fine once a week. Unlike me, set a schedule and stick to it.

Checklist:

☐ Do I send emails on a predictable schedule?

☐ Are my emails helpful rather than promotional?

☐ Would I enjoy receiving my own emails?

Try This (5-Minute Action):

Decide on a simple rhythm: once a week, twice a month, or twice a day. Mark your calendar so you don’t forget. Stick to it.

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