Digital Asset Tips 2026
Let's rename and re-file “FLWP1992flipflopAndy” for sanity's sake.
Get to Work on Those File Names
Perhaps the easiest mistake to make in creating art, photo, or document files is to believe that we will remember what “FLWP1992flipflopAndy” means in 2026. Using descriptive file names is imperative to keep your digital asset ducks in a row. Naming those files appropriately and using folders within folders (perhaps file into Place Folder into Year Folder?) can add both to the value of your assets and lessen the burden on your memory. Add version numbers when needed, and avoid vague names like “newbanner”. C’mon. You did that, and you know it.
Why this matters:
Clear and recognizable file names reduce clutter. They also make your work usable for assistants, collaborators, or family members in the future. Think of them, if not yourself.
Checklist:
☐ Does this file name describe the project?
☐ Is there a version number if needed?
☐ Could someone else understand this name without explanation?
☐ Can the journalistic “who, what, where, when, how” be applied to this file?
Trust me, don’t count on your filing skills to be correct, either. You may find that mystifying “FLWP1992flipflopAndy” file in a 1990 folder. At least you added a year to that file.
PS “FLWP1992flipflopAndy” refers to West Palm Beach, Florida in 1992, when Andy, who wore suits and flip-flops, directed a photo shoot.
Try This (5-Minute Action):
Rename three design files with calm, specific titles. Then, name three more. If you take 5-10 minutes per day to correct your files and move them into folders that are common-sensical, you might have a clean system that will work for you and for anyone else who has access.
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