Selling Online Courses & Webinars

Turn Your Knowledge Into a Digital Asset That Pays You Back

May 18, 2025

In a world filled with digital assets, including online courses and webinars, what could you create that might build your credibility? Lessons, courses, live or recorded webinars are powerful tools for turning your skills, experience, or passion into subscriptions and income. While these tools may look similar at first glance, they serve slightly different purposes:

Online courses are often pre-recorded lessons people can work through at their own pace.
A stand-alone class is just that—a short class that brings everything required in one lesson.
Webinars are typically live sessions, but they can be recorded and used to play back, allowing for further feedback and, hopefully, subscriptions.

These tools allow creators to teach others, build authority, and generate passive or recurring income. When packaged thoughtfully, they become evergreen digital assets: resources that continue to serve your audience (and earn for you) long after the initial work is done.

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Why Build Online Courses or Host Webinars?

Whether you’re a teacher by trade or someone with a singular skill to share, courses and webinars help you stretch your impact and build your credibility. You can reach more people than you could ever teach one-on-one and do it on your schedule.

Here’s why these make great digital assets:

Courses can run on autopilot once recorded and uploaded to a platform like Teachable, Thinkific, or Podia.
Webinars can be reused as evergreen content, turned into mini-courses, or sold as replays.
They position you as an expert, even if you're simply passionate and experienced rather than credentialed. Seriously, if you invented a widget and you don’t have a college degree, you’re still the inventor of that widget!
They serve a community, from caregivers teaching coping strategies to artists showing their process.
You can start small with a one-hour class or live workshop and build from there. Sometimes small is good to gain control over a learning curve.

How to Maintain and Grow the Value of These Digital Assets

Like any asset, your courses and webinars need care to stay useful and valuable. Some content, especially focused on tech, finance, or laws, can become outdated. Others, like baking or painting classes, stay evergreen.

Here’s how to keep yours healthy and growing:

Maintaining Courses and Webinars:

Review content annually (or more often) to update links, examples, or tools.
Gather feedback from students and refine what isn’t working.
Keep an FAQ list and respond to common questions that may not have been covered.

Building Worth Over Time:

Add downloadable resources, checklists, or bonus lessons.
Turn a single webinar into a series or bundle.
Offer certificates or achievements to encourage completion and sharing.
Turn feedback into testimonials that help sell the course again and again.

If a course becomes outdated, consider retiring it gracefully or updating it and re-launching with fresh branding. The trick is to be as evergreen as possible on the front end and then supply updated downloads or other materials that update that evergreen foundation.

Why Not Create Courses or Webinars?

Creating courses or webinars isn’t for everyone, and that’s okay. They require effort up front, confidence on camera (or at least with a microphone), and some tech comfort. Then again, you can use a faceless strategy.

You might want to wait or choose another asset if:

You’re overwhelmed by video or audio editing and can’t afford to use freelance artists.
You don’t want to engage in marketing or customer support.
Your topic is too personal or sensitive to present publicly.
You prefer writing or designing over teaching.

Best Fit For:

Teachers, coaches, or guides with a clear method or lesson.
Professionals who’ve been asked, “Can you teach me how you do that?”
Hobbyists or creators who are ready to share their skills with a wider audience.

Examples to Check Out

Skillshare – Creators like cat illustrator Mike Lowery or YouTube’s minimalist filmmaker Matt D’Avella offer classes in bite-sized chunks.
Udemy – Learn how to use another platform—Teachable—through a Udemy course offered by Anike , Zebra Soul Art (two parts and both appear to be free).
Zoom Webinars or Crowdcast – Live events that are later repurposed and sold. Crowdcast dares to say “Webinars are dead.”
YouTube to Paid Course Pipeline – Creators offer free mini-lessons over time and upsell a full course or in-depth webinar by compressing the mini-lessons. Kajabi provides a view of this course-building technique, waffling on whether to call is a pipeline or “funnel” (I think they settled on funnel).

Takeaway

Courses and webinars aren’t just teaching tools—they’re legacy tools. When built with care, they create a path for others to learn and grow while allowing you to earn and expand your digital reach. If you’ve got a voice and a message, these assets can carry it far beyond your current audience—and into your future income.

Thanks for reading Hyperdivergent! This post is public so feel free to share it.

At community colleges, online classes remain popular years after pandemic. This article speaks to the popularity of online courses, where individuals save gas, time, and money by attending online courses. (EdSource)
Microsoft Teams to Add New Recording Policies for Town Halls and Webinars. Always good to stay one step ahead. (PETRI)
I Tested 11 Best Webinar Software: My Hands-On Review. (G2.com)
How to create an online training course: a step-by-step guide. (LearnWorlds)
200+ Highly Profitable Online Course Ideas in 2025 (+ Examples). In case you get stuck… (Luisa Zhou).
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