Summertime Microtips VII
A series of tips to help you manage your digital assets
✅ Week 3: Explainer – What Is Passive Income (Really)?
You hear this phrase everywhere daily: “Make money in your sleep!”
Sounds dreamy. But let’s be real. Passive income still requires effort, and your weekends may become just two more workdays. But that situation is, hopefully, transitional and temporary.
Here’s the deal:
You create something once (a course, a template, a book)
You set up systems to sell it (a website, a platform, an email list)
Then, it can earn income over and over without you being “on”
It’s not instant. But it’s possible. And it’s powerful.
💡 Start small: What’s one thing you’ve already made that others might pay for
Why are you sitting on it?
Who is your market?
How will you sell it?
At what price?
I get it. My dad used to say, “It takes money to make money.” Nowhere is that more appropriate than when you go to sell your product/service for the first time. Ads, funnels, email lists, etc. They all cost money.
But I know you, dear entrepreneurial reader. You’ll find a way, especially now, because the capitalist reason for the season is almost upon us. That’s right…the retail end-of-year holiday market is fast approaching. You can barely see it past the Labor Day white shoes, the pumpkin spice latte, and the turkey.
Will you be ready?
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